INTRODUCTION

Our Purpose

At Kredete, we’re committed to creating a respectful and trustworthy communication experience for every person who interacts with our brand. Email is one of the ways we stay connected with our customers, but we also recognize that your inbox is personal, and your time is valuable. 

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This policy outlines how we approach email communication, and more importantly, the standards we follow to ensure that every message you receive from Kredete is clear, relevant, and aligned with your preferences. Our commitment is rooted not just in compliance with the CAN-SPAM Act of 2003 (a U.S. law that sets rules for commercial email), but in a broader dedication to ethical digital engagement. 

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We believe that emails should be useful, that’s why:

• You’ll always know who a message is from and why you’re receiving it.
• You’ll never receive deceptive subject lines or hidden intentions. 
• You’ll always have the choice to opt out or manage your communication preferences.
• We will never sell or misuse your email address. 

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Why This Matters to You

Every email we send is part of how we build trust. If you’ve shared your email address with us through onboarding, it’s because you expect value. You should never feel uncertain about how your contact information is being used, or feel stuck receiving emails you don’t want. This policy exists to set clear expectations, we aim to be respectful, transparent, and thoughtful in all our communications. That includes giving you control, honoring your preferences, and keeping you informed without overwhelming your inbox. This is about trust, and earning it every time we reach out.

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Our Philosophy on Email Communication

Email gives us a direct line to you, but we don’t take that lightly. Each message we send should have a clear reason to share something useful, important, or relevant to your experience with our services. 

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WHAT TYPE OF EMAILS WE SEND

This section outlines the types of emails you may receive from us, ensuring you know what to expect in your inbox, with content that is relevant, timely, and intended to support your experience with our services.

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Promotional & Marketing Emails

These include updates about new features, offers, campaigns, or content we think you might be interested in based on your engagement with our platform or services. In some cases, we may share promotions from carefully selected partners, but only when it’s clearly connected to your experience. 

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Product Announcements & Newsletters

We use emails to keep you in the loop about what’s new, what’s changing, and what’s coming next. This might include:

• Product updates or improvements.
• Invitations to webinars or events.
• Insights, tips, or best practices to help you get more value from our platform.

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Transactional & Service Emails

These are messages tied directly to your activity. They’re essential for keeping your account, usage, or transactions running smoothly. This might include:

• Password resets and login notifications.
• Purchase receipts or billing confirmations.
• Security alerts or account activity updates.
• Required legal or policy notices.

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HOW WE COLLECT AND USE EMAIL ADDRESSES

We are committed to maintaining transparency around how we collect and use your email address. We only collect your email when it serves a clear and direct purpose related to your experience with your platform. 

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How We Collect Email Addresses

We may collect your email address through any of the following ways:

• Account creation: When you sign up for our platform or services.
• Opt-in forms: When you voluntarily subscribe to newsletters, updates, or special offers. 
• Purchase of transactions: When you complete a payment or engage in services that require communication.
• Product waitlists or early access lists: When you register interest in upcoming features or launches. 
• Customer support interactions: When you reach out to our team and an email is needed to follow up or resolve issues. 

We never obtain your email address from third parties without your knowledge or consent. 

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Why We Use Your Email Address 

Your email address is used solely to improve your experience with us. This may include:

• Sending you important account notifications or service updates.
• Providing receipts, confirmations, and transaction records.
• Sharing relevant product news, feature announcements, or educational content.
• Delivering marketing or promotional offers, only if you’ve opted in. 

We do not sell or share your email address with unrelated third parties for advertising purposes. You remain in full control of your email preferences, and you can unsubscribe from non-essential emails at any time. 

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CONSENT AND OPT-IN PRACTICES

We believe email communication should always be based on your clear, informed choice. That’s why we follow a strict opt-in-only approach to ensure that you’re in control of what lands in your inbox. 

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How You Provide Consent

You give us permission to contact you when you:

• Check an opt-in box during sign-up or while filling out a form.
• Subscribe to newsletters, product updates, or special offers.
• Request information about a service or feature by email.
• Join a waitlist or event where communication is needed. 

These actions are never pre-selected or hidden. We always make it obvious when you’re choosing to receive email from us. 

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Ongoing Control

Even after you opt in, you’re still in full control. You can:

• Change your email preferences anytime.
• Unsubscribe with a single click at the bottom of any non-essential email.

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HOW TO UNSUBSCRIBE

We take your communication preferences seriously and ensure you have full control over the messages you receive from us. If you’d like to resubscribe in the future, you can do so by opting in again through product interactions. 

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Unsubscribe Links

Every non-transactional email we send includes a clearly visible “Unsubscribe” link, usually located at the bottom of the message. This link directs you to a page where you can manage your email preferences or opt out entirely.

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Timely Processing

Unsubscribe requests are processed without delay. Once submitted, your preferences are updated immediately, and you will no longer receive the selected category of emails.

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Exceptions for Essential Communications

Certain service-related emails, such as account notifications, transaction confirmations, or legal updates are necessary for the use of our services and may not include an unsubscribe option. 

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TRANSPARENCY OF SENDER INFORMATION

We are committed to ensuring that every email you receive from us is clearly identifiable and trustworthy. Our communications reflect our identity and provide clear pathways for follow-up or support.

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Clear Sender Identity

All emails sent from our platform will clearly identify the sender, including our company name and, where appropriate, the product or department it relates to.

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Accurate “From” and “Reply-To” Addresses

We use valid and monitored email addresses that reflect our domain and ensure you can reach us if needed. We do not send messages from unmonitored or misleading accounts.

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Contact Information Availability

Every email includes contact details such as our physical address and a dedicated support route. This ensures recipients can get in touch, raise concerns, or request assistance without unnecessary barriers. 

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Misrepresentation

We do not engage in deceptive or misleading header information. You’ll always know who is communicating with you and how to respond if necessary. 

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SUBJECT LINES AND CONTENT ACCURACY

We uphold clarity and honesty in every email we send. The subject line and body of each message are designed to provide a clear, accurate reflection of its content with no misleading phrasing.

• Every subject line will represent the purpose and content of the email. We avoid vague language that could mislead recipients about what they’re opening.
• We do not use manipulative tactics to increase open rates. If the subject suggests a product update, offer, or notice, the email body will deliver on that expectation.
• The content of our emails matches what is stated in the subject line, ensuring you can quickly determine relevance without needing to read through irrelevant or unrelated content.

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THIRD PARTY COMMUNICATIONS

In some cases, we may work with trusted third-party vendors, partners, or service providers who send emails on our behalf. These communications may include updates, notifications, or campaigns related to our products or services. Whenever this happens, we make sure that these third parties are carefully selected and fully informed of the standards outlined in this policy. Any email sent on our behalf must follow the same guidelines regarding consent, transparency, and respect. This includes proper identification of the sender, clear, and accurate subject lines, access to unsubscribe links, and the honoring of opt-out requests without delay. These partners are never allowed to use your email address for unrelated promotions or share it with others. Their role is strictly limited to delivering specific information tied directly to our services, and only within the bounds of your original consent. 

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HOW TO REPORT MISUSE OR VIOLATIONS

We take the integrity of our communications seriously, and rely on your help to maintain a safe email environment. If you receive any email that appears to come from us but seems suspicious, misleading, or was not expected, especially if it includes attachments, unfamiliar links, or requests for sensitive information, please let us know immediately. This includes any messages that you believe violate the guidelines described in this policy. You can report such emails by reaching out directly to our support team at support@kredete.io. When reporting, please include a copy or screenshot of the message, along with any relevant details that will help us investigate. 

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POLICY UPDATES

This policy will  be reviewed periodically to reflect changes in our practices, services, or regulatory requirements. When updates occur, we ensure users can easily identify what’s new by indicating the “Last updated” date clearly at the top of this page.

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Any significant revisions will be reflected immediately on this page, and where appropriate, we may also notify users through email or within our platform. We encourage users to check back regularly to stay informed of how our email communication standards evolve over time. 

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By continuing to interact with our emails after changes are published, you acknowledge that you have reviewed the most recent version of our policy.

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If you have any questions about this policy or how we handle email communication, please reach out to compliance@kredete.io.

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